One company, two jobs.

Fluere builds Fluere CRM and Fluere Expense — one for winning revenue, one for controlling cost. Most companies buy those from two different vendors, at two different times, connected by whoever had the patience. Fluere builds both, so a customer using one product recognizes the other on sight.

Where Fluere CRM came from

It didn't start as a product. It started as the CRM running inside Wilcox Strategy Group's own business development work — built in-house because the alternatives either cost more than the work justified, or split outreach, pipeline, and reporting across a base plan and a stack of paid add-ons.

It did the job. So we're taking it out of that website and rebuilding it as a product in its own right — multi-workspace from the ground up, rather than one company's tool with other companies bolted on afterward.

That's the whole pitch, and it's a modest one: we were the first people who had to use this every day.

Why one brand for two products

Revenue and cost are usually run by different people, but the underlying job is the same: get the number right the first time, and don't make anyone chase it down later. Building both under one roof means one company to deal with — one support line, one invoice, one set of design decisions — instead of two vendor relationships that don't talk to each other.

Where things stand

Both products are new. We'd rather say that plainly than dress it up. It's also why every price on the pricing page is public, including the top tier — most vendors in both categories keep that number behind a "contact sales" form.

Fluere CRM runs at crm.getfluere.com and Fluere Expense at expense.getfluere.com, each on its own login, separate from this site.